| IXSIR Winery of Lebanon - Teaching Note |
| 作者姓名：Marina Apaydin; Sarah Jane Noujeim;Claire Chalouhi;Abdul Sattar Ouayda; |
| | 商品編號：8B17M044 |
| 出版日期：2017/03/13 | 內容長度：14 頁 |
Teaching note for product 9B17M044.
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| IXSIR Winery of Lebanon |
| 作者姓名：Marina Apaydin; Sarah Jane Noujeim;Claire Chalouhi;Abdul Sattar Ouayda; |
| 商品類型：Case (Field) | 商品編號：9B17M044 |
| 出版日期：2017/03/13 | 內容長度：12 頁 |
In the summer of 2016, the general manager of IXSIR Winery of Lebanon (IXSIR)—a young winery in Lebanon that offered customers a new level of quality by producing wine from a mixture of grapes harvested from different terroirs—received news of a bomb striking Beirut. IXSIR had been facing challenges competing in the unstable and risky local market, and the general manager realized that the bombing signalled rougher economic times ahead and likely .....more
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